Pink Lady

The Pinklady’grower of Tomorrow

Pink Lady® is a French association founded in 1997, famous for its crisp, juicy, and delicious apples. It promotes sustainable agricultural practices, actively supports its producers, and is committed to ecological initiatives aimed at reducing carbon footprint and promoting biodiversity. Pink Lady® is also recognized for its efforts in quality, traceability, and social responsibility. Today, the Pink Lady® brand has expanded to many countries across Europe.

I created a manifesto video for Pink Lady® that highlights the brand’s ambitions and commitments through the daily life of the Pinklady’grower (the Pink Lady® apple grower). This video aims to showcase the sustainable agricultural practices and values that drive the brand.

By combining current footage, archive images, and editing and motion design techniques, I was able to bring this story to life, creating a captivating and inspiring visual narrative for the brand.