Les Roussillon sont là

Biodiversity Campaign

This project was created for “Les Roussillon sont là,” a regional initiative dedicated to promoting local products and valuing sustainable agricultural practices in the vineyards of Roussillon. The campaign aims to raise public awareness about the importance of biodiversity, highlighting the sustainable practices adopted by the vineyards.

The Tramontane, a dry and impetuous north wind, plays a crucial role in ensuring pollination and reducing the need for phytosanitary treatments, thus creating a virtuous circle. Under the slogan “Les Roussillon sont là,” the Wines of Roussillon launch a new sustainable development campaign to support agro-environmental initiatives, organic conversions, and access to HVE certification, demonstrating respect for biodiversity. An extensive media plan was deployed to unveil this new campaign to the general public, mainly in Occitania and Île-de-France.

In this project, I was responsible for creating animations to develop the media campaign. We released three videos. My role included creating parallax animations, adding sound design, and using 2D/3D animation techniques in After Effects.