The new visual identity of the appellation is unprecedented in the wine world: a drop of wine under a microscope, presented in three colors. This campaign aims to develop the brand’s DNA by reaching new young consumers in France and internationally, with its tagline: “Good Vibes. Good Wines.”

The mood film stimulates our senses and reveals the positive and generous energy that is the heartbeat of what Languedoc is all about. The wines of Languedoc resonate with the soul of the region and promise an intense and unique tasting experience, capturing the essence of this unique land. Here, we are very close to nature, entering a dimension that is both microscopic and macroscopic.

In this project, I was responsible for footage research, editing, art direction of the video project, using After Effects to bring dynamism to the imagery, animating the macro textures of red, rosé, and white wines, as well as mixing the sound design.