Metis

Summer Mix 2022

Metis is a fruit brand resulting from a cross between a plum and an apricot, characterized by a dreamy, fun, and cosmic tone. The Metis fruit is presented as the fruit of the future, coming from space, with an old-school, colorful, and dreamy aesthetic using collages.

To celebrate summer and enhance brand awareness, we developed the concept of the “Summer Mix,” inspired by summer hit compilations.

This project includes a triptych of three videos for social media, highlighting the product’s characteristics in a playful and vibrant manner, with themes of summer, sun, beach, music, and Ibiza.

The three video concepts are: a vinyl turntable, the beat and bass of a speaker, and sharing. My role was to ensure the art direction and animation for the three videos of the project. I envisioned the storyboards for the videos, created and prepared the graphic elements, then carried out the animation and sound editing.